It Hurts Safety Training Program

TRAINING PROGRAM

Safety is Personal. Shift from ‘HOW’ to ‘WHY’

Most safety training focuses on the HOW – the checklists, the PPE, and the compliance. The “It Hurts” Safety Training Program is different. Based on James “Woody” Wood’s raw and powerful book, It Hurts – 12 Reasons Not to Get Hurt at Work, this program focuses on the WHY.

Woody isn’t a safety consultant with a clipboard; he was a diesel mechanic in his 20s when a few simple wrong choices put him in a wheelchair for life. This program isn’t a lecture, it’s a journey into the real-world “ripple effect” of workplace injuries.

Why This Program Works

Traditional briefings often feel like a chore. “It Hurts” works by making safety human

Relatable

Grounded in Woody’s 30+ years of lived experience.

Consistent

Designed as a 12-week intensive or a 12-month cultural deep dive to keep safety top-of-mind.

Interactive

Shifts the team from passive listeners to active participants through in depth discussions.

The 12 Real, Raw Reasons

We explore the physical, emotional, and social consequences that compliance manuals never mention

01

It Hurts

Pain isn’t just a moment; it can be a lifetime burden

02

Dignity Lost

The reality of losing control over basic bodily functions.

03

The Mental Fight

Coping is a choice you have to make every single day.

04

The Ripple Effect

How an injury upends the lives of partners, parents, friends and family.

05

Lost Independence

Losing the ability to do the things you love.

06

Social Stigma

Being treated differently or ignored because of a disability.

07

Can’t Do Things

Sometimes you don’t want to do things differently

08

Financial Ruin

Compensation doesn’t cover everything; the costs are unimaginable

09

Career End

Realising you may never return to your “dream job”.

10

Frustration

Not being able to pick up your kids or reach a top shelf.

11

Gets Harder

Even the easy way is hard

12

Intimacy

The private, clinical, and difficult side of relationships post-injury.

Program Structure

Every session is built for impact through a simple Read, Discuss, Action framework.

READ

Review a chapter from Woody’s book together.

DISCUSS

Use guided prompts to explore how these risks show up in your specific workplace or personal life.

ACTION

Identify one tangible change yourself and/or the team can make today to ensure these “reasons” never apply to them.

“If only I had thought about how an injury would change my life, I definitely would have thought about the CHOICES I made that caused me to get hurt.”

James “Woody” Wood

How to Access the Program

The “It Hurts” Safety Training Program is designed to be a flexible, culture-shifting tool for your team, whether you choose a 12-week intensive or a 12-month deep dive. We offer two simple ways to bring Woody’s powerful message to your workplace:

Free with Bulk Book Orders

Receive the complete training program at no cost when you purchase 50 or more copies of James Wood’s book, “It Hurts – 12 Reasons Not to Get Hurt at Work”. This is the ideal option for organisations looking to provide every team member with their own copy for the “Read” portion of the sessions.

Individual Purchase

If you require fewer than 50 books, you can purchase the full training program for $499 (Incl. GST).

Both options provide you with the comprehensive facilitator guide, including the raw insights into the physical, emotional, and social consequences of workplace injuries that help shift your culture from “how” to “why”.

Call CNB Safe on 03 9730 2900, complete the form below or email on info@cnbsafe.com.au

Contact CNB Safe to access the Safety Training Program

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Book Reviews

WRITE A REVIEW

Your last line of defence is yourself. Use this book to keep sharp about what’s out to get you because it’s no joke. What Woody also teaches you is that other people suffer as well, with their lives upended. His list of 12 is not all there is but should help to make you challenge what you do, especially when you are like Woody that day, just trying to do a good job.

There is one group I’d add to the list of people who should read this book and that is managers and executives. They may think this happens to other people, that they should have looked more carefully, but accidents almost always have someone senior who has the power to make things safer. One very senior executive I know is still, after 30 years, racked with guilt that he could have done better and has used that to make things better.

Woody is a force of nature, learn from him so you don’t have to learn yourself.

Prof Patrick Hudson

Hudson Global Consultancy

Love this book, easy to read, easy to take in. I’ve started taking it to toolbox talks and having a read with the boys, and while having James attend would be best, the book gives them all something to think about before they head to site.

Rebecca O'Meley

Maxibor Australia Pty Ltd

A very insightful read on WHY safety is so important. 12 reasons NOT to get Hurt at Work tells a story of workplace injury and the impact on one’s physical and mental health. James brilliantly reflects on his accident and his life with clarity and candor.

Read it: it will change the way you see workplace safety.

Mary Appleby

Human Resources Executive - MHRM CAHRI

“Woody’s book is brutal. It reflects the seriousness of the incident that changed James’ life and those around him but is not always a “serious book”. Any book like this needs levity.

The book serves its purpose as an honest response to many of the questions that James is asked every time he speaks to workers and managers. The choice of language reflects James’ voice but also the voices of his readers and his audiences.

This book is nothing like a glossy self-help about coping with trauma. It reflects the reality faced by James and hundreds of other people who are seriously injured at work. The clear, but never simple, lesson is ‘Don’t hurt yourself’.

Kevin Jones

SafetyAtWorkBlog.com